Trade and investment Independent presidential advisor meets DEEZ Company leadership* -

By Ronald Ssemagonja

As one of the ways to seek support and strengthen relationships with South Africa, the independent Presidential Advisor on Trade and Investment_Dr. Jim Tubuhaburwa, days ago had a fruitful meeting with DEEZ company leadership, the manufacturer of heavy machinery and according to Dr. Moments like these remind him that investment conversations are not only about machinery and infrastructure, but also about culture, connection, and showcasing the unique value Uganda offers to the world.

He was with META Group since they are the regional exclusive dealers for DEZZI.

“I had the privilege of meeting the leadership team of DEZZI in South Africa, a proudly African manufacturer of heavy machinery serving the forestry, mining, agriculture, and construction sectors.

What stood out most is DEZZI’s impact across the continent—designing and manufacturing equipment specifically built for African conditions, while expanding a strong dealer and service network that supports industries across Southern, Central, and West Africa. Through their presence in multiple African countries, DEZZI continues to drive productivity, reliability, and industrial growth by providing not just machinery, but after-sales support, spare parts availability, and customized solutions tailored to local needs”, he said.

“Beyond our discussions on industrial innovation and potential areas of collaboration, I also introduced them to one of Uganda’s finest treasures—our rich, world-class coffee.

It was a great experience sharing not just a product, but a piece of Uganda’s identity and heritage. Moments like these remind me that investment conversations are not only about machinery and infrastructure, but also about culture, connection, and showcasing the unique value our country offers to the world. Looking forward to building stronger partnerships that bridge industry, agriculture, and opportunity across Africa and beyond”, he ended